Interesting Company and Valuable premise!!

DoubleVerify announces launch

Story posted: May 18, 2009 – 2:39 pm EDT

New York—Online media verification company DoubleVerify announced its formal launch and a $3.5 million round of financing.

DoubleVerify provides a real-time verification system for online advertising transactions and ensures that ads are being delivered in compliance with advertisers’ order terms and buying guidelines. The financing was led by Blumberg Capital.

http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090518/FREE/905189986/1078

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